NACE 47.761
Margins and profitability in retail sale of flowers, plants, seeds and fertilisers
45 Norwegian companies in this industry. The median operating margin was 1.5 %, meaning what was left of revenue once every cost had been paid.
33 % of the companies in this industry posted a negative operating result that year.
In kroner
Revenue and operating profit
| Median company | Top third | |
|---|---|---|
| Revenue | NOK 17,806,596 | NOK 23,152,003 |
| Operating profit | NOK 172,719 | NOK 2,148,671 |
| Revenue per employee | NOK 896,671 | NOK 1,006,287 |
Revenue per employee is calculated on the 43 of 45 companies that report an employee count, as the median of the ratio within each company.
Median, not mean. A mean would be pulled up by the largest companies in the industry, and would say little about a typical one.
The distribution
What companies in the industry earned
One tenth of companies fell below -8.0 %, and one tenth above 12.7 %. That is the real spread in the industry, not an average.
Top against weakest third
- Top third
- 11.2 %
- Weakest third
- -4.0 %
- Spread
- 15 percentage points
- Equity ratio
- 24.8 %median of 45
Size
Profitability by size
| Revenue | Companies | Median operating margin |
|---|---|---|
| 5 to 20 m | 17 | 1.4 % |
| 20 to 100 m | 17 | 7.3 % |
Companies are split into revenue bands, with the median margin in each. Bands with fewer than ten companies are omitted, because the median becomes too unstable to show.
Geography
Where the companies are based
| Oslo | 2 | |
| Bergen | 2 | |
| Lillestrøm | 1 | |
| Kvisvik | 1 | |
| Hagavik | 1 | |
| Kopervik | 1 |
The six postal towns with the most companies in this industry, by registered business address.
Public contracts
Who in the industry wins public contracts
17 of 45 companies in the industry have won at least one public contract since 2022, that is 37.8 %.
Those that win have median revenue of NOK 7.6m, against NOK 24.3m for those that do not. That is 0.3× as much. It describes who wins, not evidence that contracts make companies large; large companies also find it easier to bid.
Who puts them out to tender
The 38 contracts we find come most often from these buyers.
| Øvre Romerike Innkjøpssamarbeid | 5 | |
| Viken Vest Innkjøpssamarbeid (VVI) | 4 | |
| Asker kommune | 4 | |
| Rogaland fylkeskommune | 3 | |
| Politiets fellestjenester | 2 |
Contracts come from Doffin and TED. Our collection is not complete, and TED covers only contracts above the EEA threshold, so the figures are a floor and not a full count. We say what we find, not what exists.
Questions and answers
Common questions about retail sale of flowers, plants, seeds and fertilisers
- What is a normal operating margin in retail sale of flowers, plants, seeds and fertilisers?
- The median operating margin was 1.5 %, meaning what was left of revenue once every cost had been paid. Half of the 45 companies in the sample were above it, and half below.
- What separates the best from the weakest in retail sale of flowers, plants, seeds and fertilisers?
- The top third had an operating margin of 11.2 %, against -4.0 % for the weakest. The spread is 15 percentage points, within the same industry, the same country and the same year.
- How many companies are there in retail sale of flowers, plants, seeds and fertilisers in Norway?
- We hold filed accounts for 45 Norwegian companies on this industry code with at least one million kroner in revenue. The real number is higher, since dormant and very small companies are excluded.
- How much revenue does a company in Retail sale of flowers, plants, seeds and fertilisers generate per employee?
- The median company in Retail sale of flowers, plants, seeds and fertilisers turns over NOK 897,000 per employee. The figure is calculated on the 43 of 45 companies that report an employee count.
- How many are loss-making in retail sale of flowers, plants, seeds and fertilisers?
- 33 % of the companies in the sample posted a negative operating result.
- How large is a typical company in retail sale of flowers, plants, seeds and fertilisers?
- Median revenue is NOK 17.8m. Half of the companies fall between NOK 6.8m and NOK 26m.
- How much do public contracts matter in retail sale of flowers, plants, seeds and fertilisers?
- 17 of 45 companies, that is 37.8 %, have won at least one public contract since 2022. They have median revenue of NOK 7.6m, against NOK 24.3m for the rest.
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